Pawsitive Impact: Kaz Kelly's Doggy Day Care Revolution

Karagh-Mae ‘Kaz’ Kelly, founder of Doggy Day Care Brisbane, shares her journey from RSPCA inspector and border force handler to successful entrepreneur. This episode explores how Kaz built a holistic doggy daycare business that goes beyond basic pet sitting. Kaz candidly discusses the challenges of starting and scaling a business, the importance of community engagement, and navigating the complexities of being a value-driven female business owner. From building professional networks to managing empathic staff, Kaz offers valuable insights on leadership, community involvement, and political engagement in the small business landscape. Her experiences highlight the critical role of purpose-driven leadership, community connection, and the importance of defining personal success in business.

Covered in this episode: 

• The origin story: Kaz's background in animal welfare and the founding of Doggy Day Care Brisbane. 
• The holistic approach to doggy daycare. 
• The importance of community engagement and how it shapes business strategy. 
• Diversifying services in response to community needs and staff expertise. 
• The challenges and benefits of having a strong voice as a small business owner in the community. 
• The role of personal values and morals in shaping business decisions and brand identity. 
• Challenges of managing staff, particularly in an industry attracting empathic individuals. 
• The importance of self-care and maintaining strong friendships as a business owner. 
• Experiences with scaling the business and the subsequent decision to downsize. 
• Reflections on the relationship between growth and success in small business. 
• The intersection of politics and business, and the importance of taking stands on social issues. 
• Tips for new business owners on getting involved in their local community. 
• The importance of finding the right size for your business that aligns with your life goals.
• Insights on creating a value-led business and the impact on customer relationships.

About Our Guest Karagh-Mae ‘Kaz’ Kelly

Kaz Kelly is the founder of Doggy Daycare Brisbane, located in West End. With a professional background as an RSPCA inspector and border force handler, Kaz brought her expertise and passion for animals to small business ownership. Her commitment to community, social justice, and purpose-led entrepreneurship sets her apart. When not running Doggy Daycare, she’s actively involved in local advocacy, writing for the West Ender, and campaigning for better community resources.

Key Takeaways

• Engage with Your Community: Your neighbours and local groups are your greatest advocates.
• Stay True to Your Values: A clear moral compass can attract like-minded customers and build lasting loyalty.
• Reflect on Growth: Scaling isn’t always the answer; define what success looks like for your life and business.
• Lead with Empathy: Managing a team requires understanding individual strengths and communication styles.
• Purpose-Driven Business: Politics and business can intersect to create meaningful change and connection.

Links and Resources

• Doggy Daycare Brisbane: Website | Instagram
• West Ender: Articles by Kaz Kelly
• Animal Justice Party: Learn More

We'd love to hear from you! Send your comments and business questions to mailbag@qsbc.qld.gov.au

Small Business Big Stories is produced by Queensland Small Business Commissioner and The Podcast Boss.